So much to be grateful for: A word from Jill Tracy, CEO

4 minute read

Looking around my home, I feel as though I am looking at the ghosts of marketing past. They’re friendly ghosts born from nearly two decades of helping amazing companies reach new customers. Companies with incredible stories and even better products. Companies that make my job as a marketer incredibly fulfilling.

“I reach for my vitamins and am blessed to choose between formulas we market for Solgar, Sisu, American Health, and Sundown.”

The products our clients create change the way we work, play, and care for our families. I open my medicine cabinet each morning and am reminded of our work for Tylenol, Tums, BAND-AID, Listerine, Neosporin, and dozens of other household staples.

Where our vitamin clients offer support in the form of supplements, Dr. Scholl’s supports our tired feet. I can’t say that marketing and then running the San Francisco Marathon was easy, but Dr. Scholl’s made it a whole lot more comfortable.

When I had my daughter, I didn’t think twice when choosing her products. It wasn’t simply out of client loyalty — Johnson’s makes products I trust. Harper has been a Johnson’s baby from the start. These days, she has a lot more hair, but she still loves JnJ products like Neutrogena Hydro Boost, Clean and Clear, and Aveeno Daily Moisturizer.

As BSTRO team members start to have families of their own, it’s fun to see them choose JnJ products for their little ones.


“I absolutely love and am humbled by the fact that we’ve helped so many brands reach new generations of customers.”

June OvenOn the tech front, we might not have survived the long days of quarantine if Anthony Wood and his team didn’t imagine and write the code that brought Hollywood entertainment right into our living rooms. Today it’s mainstream, but when we first began working with Roku in 2006, streaming seemed so futuristic.

And I honestly don’t know what I’d do without my June Oven. I never imagined a kitchen appliance would become a part of the family. But June is; she gives us recipes and then cooks them for us. Once she starts shopping (which isn’t hard to imagine), it’s going to be a complete game-changer.

“Whenever I see Julie wearing gear with the GORE-TEX logo, I feel a swell of pride knowing that Gore chose BSTRO, and continues calling on us almost every day.”

Need a great gift? Aura Frames are my go-to. I’ve bought them for all of my siblings, my in-laws, and several of my closest friends. My photos–and theirs–make me smile every single day.


I am so proud of BSTRO’s part in helping these amazing companies. Even more so, I am grateful to each of them for creating downright awesome products that we believe in. Their stories are stories we want to tell. And their products are things we want to use.

Sisu Energy Boost and Cerave

Listerine and Bandaid

Aveo and 4 rivers

So to all our clients past and present — thank you. Thank you for transforming our lives both at and outside of work and allowing us to continue doing what we love.

our clients
Your friends at BSTRO are always just one email away.
With utmost gratitude,
Jill Tracy, CEO & Founder

Keep up with us!

We share news, projects, and industry insights in our newsletter.

This field is for validation purposes and should be left unchanged.

We’re here to help you look better, sound better, and sell more.