Jill Tracy

Founder, CEO and Chief Creative Officer


Words to live by

Make everything as simple, yet as significant as possible.

Best advice

Never do your own electrical.

Best place to take visitors in Vancouver

Jericho Beach. It’s my slice of heaven and I love sharing it with visitors to the city.

Current Obsession

Designing greeting cards, painting and doing pottery with my daughter and trying to keep pace with her unbridled creativity.

Jill is the Founder, CEO and Chief Creative Officer of BSTRO. She is a champion of ideas, building BSTRO to be a place where talented, engaged people come together to share strategies, insights, and stories.

Since she started the agency in 2004, BSTRO has become a market-leading digital agency known for developing engaging campaigns that create deeper connections between people and brands with a client roster that includes global consumer brands, leading health and educational institutions, and innovative non-profit, arts, and cultural organizations.

Before founding BSTRO, Jill built brands, developed marketing communications, and executed campaigns for both Silicon Valley startups and Fortune 500 corporations. In addition, she taught the Fundamentals of Graphic Design at the Academy of Art University. With decades of marketing experience under her belt, Jill has a deep understanding of how to help companies embrace technology and navigate market transformations. She’s laser-focused on achieving business objectives and is always looking for the most effective tools to accomplish those goals. As someone who’s been on the client side of the equation, Jill knows what’s expected of agency partners and manages BSTRO to exceed those expectations.

At a personal level, Jill has been a strong supporter and sponsor of several community causes, including Out in Schools, an anti-bullying organization that facilitates open dialog with students about LGBT youth experiences. Four years in a row, she biked from San Francisco to LA in the AIDS/Lifecycle Ride To End AIDS, raising tens of thousands of dollars for the SF AIDS Foundation.

Jill holds a BA in public relations from the University of South Carolina and an MFA in Graphic Design from the Academy of Art University in San Francisco. She lives in Vancouver with her partner Julie and daughter Harper.

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