Syntax Bio
Syntax Bio was revolutionizing genomic editing—but their materials felt like every other biotech startup. Seafoam green, clip-art DNA strands, and generic slides made a groundbreaking company look like a textbook. The founder’s pitch wasn’t landing because the slides didn’t reflect the passion or bold science behind the work.
BSTRO stepped in to rebrand the company from the ground up. Inspired by the founder’s dual identity as a CRISPR scientist and death metal fan, we built a visual identity that fused scientific precision with underground energy. From edgy black-and-silver design to investor decks that actually told the story, we created a brand that finally matched the ambition.
Services Provided
Strategy, Design, Startup Branding & Fundraising Essentials
What We Did
(and Why It Worked):
- Built a Brand That Hit Hard
We captured the founder’s energy—and the tech’s ambition—with a bold black-and-silver palette, strong typography, and visuals that screamed credibility with edge. - Made the Pitch Match the Vision
We redesigned the investor deck, simplifying the complex science and bringing in sleek, high-impact visuals. The result? A story that was easy to follow and impossible to forget. - Backed It with Options
We gave the founder multiple identity paths—ranging from traditional science-forward to his favorite: the rebellious vision that tied his passion for metal to his lab’s disruption. That version won the room.
The Result:
Syntax Bio launched with a brand that reflected the radical nature of their science. The new identity helped secure $15M in early-stage investment, and gave the founding team the confidence—and credibility—to lead with vision.
Brand identity fused scientific rigor with unexpected edge
Investor deck design and illustrations made complex science clear and compelling
Helped secure $15M in early-stage funding
What Stands Out:
When the science is revolutionary, the brand can’t be forgettable. SyntaxBio has an identity that commands attention—and funding—without losing the soul of the founder’s story.
Brand
“The BSTRO team came in to revamp our materials and our entire brand on short notice and absolutely dominated the task.”
Ryan Clarke – CRISPR biochemistry, SyntaxBio
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