Splenda
Splenda is one of the most recognized names in sweeteners—but in the crowded, often stagnant sugar alternative aisle, name recognition wasn’t enough. To grow, they needed to spark real excitement and remind people that choosing sugar-free could still mean baking joyfully, eating deliciously, and sharing treats proudly.
That’s where BSTRO came in. We helped Splenda bring warmth and creativity to their brand across every touchpoint—social, email, web, in-store, and even healthcare settings—making sugar-free feel like something to look forward to.
Services Provided
Strategy, Content Marketing, Social Media & Email Marketing, Design, Websites
What We Did
(and Why It Worked):
- Built a craveable library
Splenda-friendly recipes that made sugar-free baking feel fun, indulgent, and easy to try at home - Launched the Sweet Swaps program
The program showed families and bakers how to enjoy sweet treats without sugar, connecting content across social, email, and in-store - Produced engaging photography and videos
Made sugar-free recipes look delicious, irresistible, and fitting for the audiences most likely to buy - Segmented email lists to reach niche markets
Email lists such as health care practitioners, with science-backed information to support patient recommendations. - Conceptualized in-store displays to catch shoppers’ eyes
Offered savings and recipe ideas, bridging digital engagement with physical retail experiences.
The Result:
Splenda achieved double-digit growth in a category where top brands were flat or declining, proving that a holistic, social-first approach can turn brand recognition into real revenue. By making the brand feel relevant, crave-worthy, and genuinely helpful, we turned passive familiarity into active preference and sales.
Shared a recipe library full of irresistible, sugar-free treats that made people excited to bake and share
Brought the Sweet Swaps program to life across social, email, and in-store to drive discovery and trial
Spoke directly to key audiences—like diabetics, health-conscious parents, and cultural communities—with content that felt relevant and real
Designed in-store displays that stopped shoppers in their tracks with deals and easy recipe ideas
Sent thoughtful, targeted emails—including science-based resources for healthcare pros to use with patients
What Stands Out:
This wasn’t just a campaign. It was a turning point. We showed that Splenda’s sugar-free promise could feel like a true upgrade, not a sacrifice. With the right mix of tempting content, smart targeting, and standout store presence, we helped people feel good about choosing a better option — and made it easy for them to do it again.
Website
Ready to Get Started?
Let’s talk about the challenges and opportunities in front of you, and how we can make things easier and more effective.
