Solgar
Solgar has been a trusted name in premium vitamins since 1947 — but the brand wasn’t built with today’s digital-first consumer in mind. To stay relevant and reach a younger, more connected audience, Solgar needed they needed a strategic online plan.
BSTRO started with a Brand Discovery to identify what made Solgar stand out—and what was holding them back. Within weeks, we repositioned the brand from a vague “live vibrantly” promise to a confident, memorable claim: Solgar is the Gold Standard in Vitamins. We defined the brand’s key attributes and made sure every detail—photography, copy, design, video—reflected them. The launch campaign was so effective, it was translated and adopted globally.
This wasn’t a glow-up. It was a ground-up digital transformation.
Services Provided
Strategy, Content Marketing, Social Media & Email Marketing, Design, Websites, Amazon & E-commerce
What We Did
(and Why It Worked):
- Clarified the Brand’s Value
Led a brand discovery process that repositioned Solgar as The Gold Standard in Vitamins, elevating its authority while staying grounded in science and quality. - Designed a Cohesive Visual Identity
Applied rich, natural photography and elevated design across digital channels without changing the logo—making the brand feel both premium and modern. - Created a Global Brand Campaign
Developed brand videos and product storytelling that introduced the new positioning which was so successful it was translated into multiple languages and rolled out internationally. - Built a Smart Ecommerce Path
Customers shop on their terms. We built a seamless path from brand discovery to checkout, with a smart commerce strategy that met them where they already were, bridging storytelling with conversion. - Drove Scalable Engagement
Every post, blog, story, and subject line had a job to do. We crafted campaigns that not only looked good, but delivered real results, focused on education, not just promotion—quadrupling their email list and tripling their social following without relying on giveaways or paid growth hacks. - Creating Educational Content That Builds (and Keeps) Trust
People don’t just buy vitamins—they buy into a healthier life. We constantly review performance, feedback, and what’s resonating to ensure Solgar isn’t just sharing what they want to say—but what customers actually care about.
The Result:
Before BSTRO, Solgar didn’t have an email marketing program. We set them up with the right tech, built a strategy focused on delivering value (not just pushing products), and designed campaigns using best practices. The result? A 500% increase in their email list—plus a steady stream of engaged readers clicking through to the website and driving significant purchases on Amazon.
The repositioning translated into real results—stronger brand trust, deeper engagement, and a clear lift in sales.
+300%
Social growth driven by organic content
+54%
Year-over-year growth in organic search traffic
+20%
Click-through to Amazon to purchase
+59%
Yearly growth in organic site traffic
+500%
Email list growth
What Stands Out:
We didn’t just schedule posts and hope for the best. We built a strategy that reinforced Solgar’s gold standard everywhere—and helped them exceed all key performance metrics three years in a row.
Website
“What sets BSTRO apart is that their work not only looked impressive on paper but also translated into meaningful sales and a shift in public perception of our brand.”
Abhay Patel – General Manager, Natural Products Group, The Bountiful Company
Ready to Get Started?
Let’s talk about the challenges and opportunities in front of you, and how we can make things easier and more effective.
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