Sabanto
Introducing the biggest farming breakthrough since the tractor replaced the plow.
Sabanto developed a major advancement in agriculture: self-driving tractors that work with the equipment farmers already own. It’s the kind of innovation that fundamentally changes how farming gets done.
The founders could explain their tech in a conversation—but they needed a way to scale that clarity across digital platforms, sales materials, and the brand as a whole. That’s where BSTRO came in. We helped name their flagship product, define key messages, build a bold visual identity, and launch a strategy that gave Sabanto the traction to grow—without losing their scrappy, rebellious spirit.
Services Provided
Strategy, Design, Website, Branding, Content Marketing, Email Marketing
What We Did
(and Why It Worked):
- Named Their Flagship Product
We created Sabanto Steward—a name that instantly conveyed trust, reliability, and deep roots in the land it was built to serve. - Sharpened the Story
Farmers don’t want fluff—they want solutions. We built clear, confident messaging around how Steward tackles labor shortages, saves time, reduces costs, and minimizes soil compaction. - Designed for Impact
From the website to launch visuals, we gave Sabanto a bold, clean aesthetic that balanced tech credibility with boots-on-the-ground relatability. We even made branded duct tape for event giveaways—because the last thing a farmer needs is another logoed baseball cap. - Built a Brand with Personality
We reimagined the logo to reflect their “pirate” ethos—using tractor field lines to form crossed swords—and brought their rebellious, resourceful energy into every touchpoint. - Drove Sales Through Smarter Marketing
Our launch campaign and email strategy guided curious leads to local dealers, turning attention into traction and fueling the Steward rollout with results.
The Result:
BSTRO helped Sabanto introduce Steward to the world with a custom landing page, compelling social content, and a full suite of marketing materials. From eye-catching event visuals to swag that kept the brand top-of-mind, we made sure Sabanto Steward left a lasting impression on farmers, dealers, and industry leaders alike.
Because great tech deserves great storytelling.
47%
Increase in site traffic on launch
4x
Increase in orders
15%
Increase in LinkedIn followers and engagement
What Stands Out:
Sabanto didn’t just need a product name or sales capture landing page—they needed a way to show the world what they were building. BSTRO gave them a way to talk about their story, structure, and standout identity to do exactly that.
Website
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