Pure Protein

Pure Protein had the goods: trusted bars, powders, and snacks with a loyal fanbase. What they didn’t have? A strong digital voice. That’s where we came in.

With almost no online footprint, Pure Protein needed more than just content—they needed a digital awakening. We helped them build it from the ground up.

Services Provided

Social Media & Email Marketing, Content Marketing, Amazon & 
E-commerce, Strategy

What We Did
(and Why It Worked):

  • Made the products feel real
    We created hundreds of photos and videos that showed Pure Protein in everyday moments—gym bags, office desks, kitchen counters. It was less about product shots and more about how people actually use them.
  • Balanced brains and fun
    Our content mix included helpful tips, feel-good entertainment, and just the right amount of promo. That gave people reasons to follow, not just scroll past.
  • Launched scroll-stopping giveaways 
    We ran simple, smart challenges that got people tagging friends, following the brand, and having fun. The results? Big growth, fast.
  • Talked like humans
    We answered comments, reposted fan content, and showed up as a real presence—not just a logo.
  • Took TikTok seriously
    Instead of copying what everyone else was doing, we leaned into trends that made sense for the brand—earning hundreds of thousands of views.

The Result:

In just five months, Pure Protein didn’t just show up online—they stood out.

38%

Instagram follower growth—and growing 10x faster than the competition

1150%

boost in Instagram impressions

Grid of Pure Protein social media posts

57%

more on Facebook

1.7k

new followers from one giveaway in one week

A phone displays a social media post of a Pure Protein giveaway, surrounded by Pure Protein snacks and a hand. A white bubble pointing at the phone displays "+14k likes"

+ 225k

impressions

53k

engagements from 21 giveaways

Grid of Pure Protein social media images

Reels and carousels that hit engagement rates up to

12.2%

TikTok wins with up to

308k

views on community-powered content

What Stands Out:

This wasn’t a one-off campaign. It was a total digital turnaround. By focusing on real people, relevant stories, and smart use of every channel, we helped Pure Protein find their voice—and their audience.

Now, when people come across Pure Protein online, they know exactly what they’re getting: real products, real people, and a brand that gets them.

Hand holding small purple bag of Pure Protein Popped Crisps

Branding

Ready to Get Started?

Let’s talk about the challenges and opportunities in front of you, and how we can make things easier and more effective.

Let's Talk

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