Dr. Scholl’s
When this established wellness brand wanted to evolve their email marketing, BSTRO led the way. We integrated Scholl’s in-store technology with a robust CRM strategy—unlocking deeper customer insights and enabling smarter, more personalized communications. The result? Stronger direct relationships and a data-driven email program built for impact.
Services Provided
Strategy, Email Marketing, Design, Content Marketing
What We Did
(and Why It Worked):
- Smarter Integration
Connected in-store tech with CRM to unlock richer data and segmentation. - Personalized Messaging
Tailored content that felt timely, relevant, and built around real customer behavior. - Conversion-Driven Strategy
Turned email into a high-impact channel with cart recovery, post-purchase flows, and performance-focused campaigns.
The Result:
Dr. Scholl’s email program went from underused to high-performing, driving significant revenue growth and becoming one of the brand’s most effective DTC channels.
130x
Increase in email-driven revenue in just 6 months
+26
Higher average order value from email vs. other channels
#2
Email’s new rank among revenue channels on DTC site
2x
Industry-average cart recovery rate with 6% recovery
What Stands Out:
This wasn’t just a tech upgrade — it was a shift in how Scholl’s connects with its customers. With smarter data and sharper messaging, the brand built a stronger, more personal relationship with its audience.
Ready to Get Started?
Let’s talk about the challenges and opportunities in front of you, and how we can make things easier and more effective.
