Aveo
When a first-time founder set out to launch Aveo—a direct-to-consumer contact lens brand—she turned to BSTRO to bring her vision to life. We delivered a complete rebrand and built an e-commerce experience capable of handling millions of prescription combinations without feeling overwhelming. From logo and packaging to site design, onboarding emails, and promotions, we created a brand and system that made healthy eyes easy to access—and easy to love.
Services Provided
Strategy, Branding, Design, Websites, Content Marketing, Email Marketing, E-commerce
What We Did
(and Why It Worked):
- Developed a cohesive brand identity
Revamped the logo and packaging to create a modern, memorable brand that resonates with the target audience. - Redesigned the website with conversion in mind
Built a streamlined, visually appealing site optimized to guide users from interest to purchase. - Established a scalable design system
Ensured consistency across brand touchpoints while enabling efficient growth and expansion. - Implemented smart e-commerce infrastructure
Set up efficient inventory tracking, online ordering, and transactional systems crucial for a smooth DTC experience. - Optimized the business for launch and growth
Focused on conversion, promotion, and ease-of-use to give this first-time founder a finely tuned foundation for success.
The Result:
Aveo launched with a strong brand presence and an operational setup built for scale. Strategic site optimizations and content marketing efforts not only fueled conversions but also doubled the email list quarter over quarter—driving trials, reactivations, and long-term customer value.
2x
email list growth QoQ driven by site optimizations and effective lead capture strategies
Content marketing boosted customer trials and supported subscription reactivations
Conversion-optimized website design turned interest into immediate action
End-to-end DTC infrastructure enabled seamless transactions, inventory tracking, and fulfillment
Comprehensive rebrand created a fresh, cohesive identity across digital and physical touchpoints
What Stands Out:
Aveo was a ground-up brand launch that blended beauty and utility. With a human story at the core and a system built for scale, Aveo had everything it needed to go to market with confidence and scale with their ambitions.
Packaging
Ready to Get Started?
Let’s talk about the challenges and opportunities in front of you, and how we can make things easier and more effective.
