Listerine
Listerine had a strong presence in traditional retail, but buying mouthwash on Amazon wasn’t a behavior most shoppers had embraced. Heavy, low-cost products weren’t typical DTC buys—but that was changing.
BSTRO launched Listerine’s first Amazon storefront to meet that shift head-on, helping people discover a new, convenient way to purchase—and creating a digital experience that made trying (and buying) easy. We extended their 21-Day Challenge into the Amazon environment, reinforcing the message that better oral health starts with one simple daily habit. By aligning the storefront with campaign messaging and retail cues, we turned Amazon into an engaging, education-driven brand destination.
Services Provided
Amazon & E-Commerce, Strategy, Design, Content Marketing
What We Did
(and Why It Worked):
- Launched Listerine’s first Amazon storefront
Increase visibility, boost trial, and guide new purchase behaviors - Simplified the path to purchase
Turning curiosity into conversion with a streamlined add-to-cart experience - Extended the 21-Day Challenge
Into the shopping journey—connecting a new habit with a new way to buy - Showcased product efficacy
And brand trust through strong visuals, clear claims, and compelling copy - Aligned messaging across channels
Creating one cohesive consumer experience from ad to aisle to Amazon
The Result:
The Amazon storefront became more than a product page—it became a platform for education, trial, and habit-building. Listerine’s presence on Amazon now works hand-in-hand with their broader marketing efforts, making every click a step toward conversion.
Launched Listerine’s first Amazon storefront with a customer-centric, conversion-focused design
Extended key brand narratives, including the 21-Day Challenge, into Amazon
Streamlined purchase journey helped reduce friction and increase engagement
Maintained visual and messaging cohesion across campaign and ecommerce touchpoints
Elevated product differentiation through design and clear value propositions
What Stands Out:
BSTRO brought Listerine’s trusted retail brand to the digital shelf with clarity, consistency, and stopping power, helping reshape how and where people buy.
Amazon
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