Nerdio
Nerdio had a powerful platform for Managed Service Providers (MSPs), but their messaging was all things to all people. When new leadership made the strategic decision to focus entirely on MSPs moving to the Azure Cloud, BSTRO helped clarify their story, reshape their brand, and build the systems to support rapid growth. We refined their positioning, launched a focused content and marketing program, and rebuilt the website from the ground up—giving them the tools to scale fast and confidently.
Services Provided
Strategy, Content Marketing, Design, Websites, Startup Branding & Fundraising Essentials, Social Media & Email Marketing, E-Commerce
What We Did
(and Why It Worked):
- Clarified the brand’s purpose
Helped Nerdio zero in on their ideal customer—MSPs committed to Azure—and positioned them as the trusted expert for navigating the cloud. - Rebuilt the website for clarity and conversion
Overhauled the site’s structure, messaging, and design to reflect their new focus and make it easy for users to understand, engage, and convert. - Created a cohesive brand system
Designed a clean, confident visual identity and messaging framework that cut through noise and built trust. - Turned content into a business driver
Built a content strategy focused on education and thought leadership, transforming a scattered blog into a searchable resource hub. - Enabled internal execution
Delivered guidelines, documentation, and playbooks to empower Nerdio’s in-house team, PR partners, and sales reps to stay on-message and on-brand.
The Result:
In less than five months, Nerdio had a sharp new brand, a powerful website, and a clear go-to-market strategy. They quickly saw a surge in qualified leads, media attention, and customer traction—culminating in a $40M funding round just over a year later.
+323%
Increase in downloads after website relaunch
-10%
Drop in bounce rate
TOP 10
Google rankings for 27 valuable target keywords
$40M
Raised in Series A funding
What Stands Out:
This wasn’t about changing everything—it was about focusing on the right things. BSTRO helped Nerdio hone in on the right activities that would get them quick wins and long-term success. We set up their messaging platform, sharpened their online presence, recommended how to use video, and consistently activate their brand across every channel. The result was a clear story, more leads, and exponential growth.
Website
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