Sundown
Sundown had long earned trust in the vitamin aisle—but their digital presence wasn’t keeping up. Their tagline, “All clean all the time,” had lost clarity in a pandemic-saturated world, where “clean” started sounding more like disinfectant than wellness.
We helped reposition the brand with a message that made sense instantly—“Clean vitamins you can count on.” It told people exactly what Sundown stood for, while reinforcing product trust. Then we brought that message to life with bold visuals, bright color-blocking, and a standout use of orange and yellow that echoed their packaging and made the bottle impossible to miss.
Services Provided
Strategy, Design, Content Marketing, Amazon & E-commerce, Social Media & Email Marketing, Online Advertising
What We Did
(and Why It Worked):
- Clear Message, Clear Product
Redefined the core positioning to “Clean vitamins you can count on”—connecting the word clean directly to what Sundown actually sells. - Design That Stops the Scroll
Used bold orange and yellow color-blocking, prominent product visuals, and big type to grab attention and make the message stick. - Consistency Across Channels
Brought the updated messaging and look to Amazon, social, email, website, in-store displays, print ads, and coupons—making every touchpoint work harder.
The Result:
With a sharper message and a more powerful digital presence, Sundown saw a 31% increase in overall revenue, a major boost in traffic, and growth across both Amazon and retail stores.
+31%
Total revenue growth
+42%
Organic traffic sales increase
+255%
Increase in site visitors
+15%
Lift in ad recall
29%
Drop in cost per estimated ad recall
62–80%
Ad completion rates
(vs. 36% benchmark)
What Stands Out:
When Sundown made their message clearer and their branding bolder, every channel worked better. By showing up with confidence and consistency, they reminded people why this trusted brand still deserves a spot in their cart.
Website
Amazon
“Thanks, BSTRO, for transforming Sundown into a digital-first brand. Great insights and partnership have led to distinctive branding and compelling content. Appreciate that you always go the extra mile, and challenge us to think outside our comfort zone.”
Staci Wagenbach – Marketing Director, Nestle Health Science / Sundown Nutrition
Ready to Get Started?
Let’s talk about the challenges and opportunities in front of you, and how we can make things easier and more effective.
