Lisa SchafferDirector of Business Development
Go-to client relations gal and all-around rock star account manager, Lisa Schaffer is a people person in the first degree. With a remarkable record of achievement in strategic relationship building, sales, business development, and public relations, Lisa provides clients with the benefits of her personable demeanor and experienced business pedigree. Lisa’s background has taught her firsthand the importance of branding and marketing as a business builder, making her uniquely suited to tell our clients’ stories in new and innovative ways.
After studying at the University of British Columbia, Lisa made her foray into the professional world in a Venti way at Starbucks. She spent 15 years with the coffee purveyor, progressing through a variety of positions from in-store operations to human resources culminating in her experience as a Territory Manager for outside sales. Throughout her career with Starbucks, Lisa found herself drawn to the business development division—and as she grew up the ranks, she was able to distinguish herself in the foodservice industry, where she directed over 120 foodservice accounts, building successful relationships for the Starbucks Coffee, Seattle’s Best Coffee and Tazo Tea brands.
Lisa has also brought her strategic relationship building skills to non-profits and business leaders in Vancouver. As Community Relations Liaison for Richmond Multicultural Community Services (RMCS), Lisa used her exceptional written and oral communication skills to engage the business community with the work of the RMCS. Building on this community engagement experience Lisa joined Lonsdale Event Rentals as Director of Sales. Developing strategic sponsorships agreements, marketing initiatives and trade show presentations Lisa ensured retention and full penetration of sales in her accounts. Before joining BSTRO, Lisa oversaw strategic public relations programs as VP/Account Director for Nixey Communications. In this role, Lisa managed multiple accounts with a specialty in arts and culture and green economy clients. Her work with the Vancouver Queer Film Festival garnered unprecedented international and local media coverage equating to millions of dollars in PR value year over year.
Lisa has a passion for connecting people and building community and volunteers her time and talent to serve as Board Chair for The Vancouver Friends for Life Society an inspiring non-profit that offers holistic and alternate therapy for people with life threatening illnesses.