By emphasizing enticing photos and adding fresh, modern-feeling visual elements like hero image rollovers, we were able to highlight what customers already loved about Splenda: the recipe inspiration.
Thanks to a more organized sitemap and navigation, and more logical categories, users can enjoy a more intuitive experience as they browse recipes and products, and make purchases. We created a reusable master template to enable better and more efficient design as new pages and content are added.
Social media integration draws visitors into the brand’s invigorating social channels, and a new email opt-in supports Splenda’s email marketing objectives.
Splenda came to us with over 600 recipe pages, and we saw great potential in giving the accompanying photography a refresh. We shot new images for older food and drink recipes — making them larger and more enticing — and added dozens of completely new recipe photos, to build out a more consistent and engaging visual experience across the site.
The new splenda.com is a crisp, highly visual user experience that draws visitors into the brand story while easily guiding them to the content they came to find.
Many metrics have improved dramatically! A 295% increase in returning visitors shows that Splenda’s audience is loving their new website so much that more of them are coming back for a second serving.