Before BSTRO embarked on the quest to create a more perfect union for them, Splenda’s content was sprinkled all over the interwebs. There was a recipe site, a safety site, and so on: It was clear Splenda needed one website to rule them all. However, doing so required a completely new approach to Splenda’s flagship site, Splenda.com. We took this opportunity and ran with it, using UX and UI design to unite Splenda’s messaging and create flexibility for new product releases and ever-expanding content types and audiences.
We designed the new Splenda.com to be laser-focused on sumptuous food photography. To invite visitors to explore the culinary possibilities of delicious lower sugar breakfasts, snacks, lunches, dinners, and desserts, our in-house photographers and food stylists created an entirely new library of images for Splenda’s library of 600+ recipe pages.
The new Splenda.com did more than unite a fragmented family of websites: It presented Splenda in a whole new light. United, cohesive, fresh-faced and airy, our new site celebrates the future of Splenda.
Since the relaunch of Splenda.com, we’ve seen an 88% increase in organic traffic, an 116% increase in page views, and a 295% increase in returning visitors.