Based on a close analysis of Pranin Organic’s current website data and customer behaviors, we mapped the user journey of Pranin’s existing customers by audience type. These insights enabled us to develop a digital engagement-focused e-commerce framework with clear KPIs and a strategy for continuous improvement.
In addition to building out Pranin’s site for e-commerce, we saw the potential to elevate their brand messaging into a nutritional lifestyle narrative that also incorporated the story of its close-knit user community. We strengthened this positioning with optimized UI and UX design, creating a hub for their active online tribe to have conversations about the benefits of natural supplements.
To continually rev up communication and increase engagement with Pranin’s loyal user community, BSTRO designed a fluid hybrid responsive email template with a variety of flexible content areas — empowering Pranin to keep the conversation going as their community grows.