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OUR WORK

Pranin Organic

How do you position a regional brand for global expansion?

OVERVIEW

Pranin Organic has a long history of developing nutritional and therapeutic health products rooted in the science of naturopathic medicine. Their commitment to quality, transparency, and accountability in the health food and supplement industry has earned them a loyal following. To expand beyond their local network, they needed a platform that could serve a broader community.

  • clientPranin Organic
  • industryHealth & Wellness

OPPORTUNITY

Pranin had a solid foundation of products and expertise. BSTRO saw the potential to elevate their message beyond their direct local network, and create customer-focused content using data drawn from their website and CRM. We knew we could build out their site for eCommerce, and create a hub for their active online tribe to have conversations about the benefits of natural supplements.

SERVICES

  • Analytics & reporting
  • Communications Strategy
  • UI & UX Web Design
  • Web Development
  • Email Design & Development
  • MarTech Integrations

PROCESS

BSTRO analyzed the Pranin Organic website data to understand and map their user journey, and define the differences between the site’s primary and secondary audiences. We used the resulting insights to develop a framework around digital engagement, determine KPIs, and map out a strategy for continuous improvement.

UX & UI WEB DESIGN

We developed and designed a new responsive website that introduced a customer experience through optimized UI and UX, while supporting the company’s positioning as a lifestyle brand. We helped Pranin elevate its brand messaging into a nutritional lifestyle narrative that also incorporates the story of its close-knit user community.

PHOTOGRAPHY

Our comprehensive brand imagery style guide enables Pranin Organic to art direct and produce their own internal photography going forward.

Email Design & Development

To rev up communication and increase engagement with Pranin’s loyal user community, BSTRO designed a fluid hybrid responsive email template with a variety of flexible content areas.

RESULTS

The new pranin.com combines an easy-to-maintain CMS with a scalable technology stack to handle CRM, ESP, analytics, Google business apps, and more.

It was a pleasure working with the BSTRO team on Pranin Organic’s website redesign project. They made the daunting task of reinventing our digital presence fun and seamless. The team understood the big picture objectives of the project and helped us create a website and digital presence that was flexible, functional and would grow along with our brand.

– Talia Wiebe, Marketing Manager, Pranin Organic

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