The logo we designed is clear, minimal, recognizable, and unique to Poster Compliance Center. In contrast to previous iterations of their logo, the logo we created is also easily scalable with a bold font and a strong poster shape that is identifiable even in very small ad sizes and mobile browser screens. This logo reflects the promise of Poster Compliance — it’s clear, straightforward, and clever without being complicated.
We created a series of email templates for Poster Compliance Center for ongoing communication, thought leadership, and to strengthen relationships with customers. The templates were customized with snippets for personalized sends and easy deployment. BSTRO provided content strategy, copywriting, email reporting and ongoing post-launch support, working with their team weekly, to optimize the email marketing program and pull out insights that could be applied to the larger digital ecosystem. Regular data analysis recommendations gave guidance on how to further improve their already top-notch customer service.
Today, Poster Compliance.com is a friendly web experience that reflects who Poster Compliance really is: professional, highly considerate, and a company that truly cares about its customers. In the first year after our marketing efforts were launched, they have reported 28% lift in year-over-year online sales.