When they were still in stealth mode, Illumio approached BSTRO for a website, a key component of their launch. This website needed to educate prospective IT decision-makers, assuage concerns about risk, and drive excitement. Using immersive patterns and textures to showcase Illumio’s radical new product offering, the website we created educates potential customers on how Illumio works, revealing real-time data and application traffic that’s normally invisible.
Our content plan, UI and UX design were designed to be informative, intuitive and to provide a refreshing user experience — all while achieving Illumio’s business and functional requirements. The infographics we created simplify complex security concepts without neglecting the technical “meat” that persuades IT directors and Chief Security Officers. Meanwhile, our custom imagery adds a human dimension to the site, providing context for the product-based content. A consistent, monochromatic image style helps anchor and unify the visual design.
To maximize the impact of Illumio’s launch, we leveraged the RSA Network Security Conference in San Francisco to create a targeted marketing campaign aimed at capturing attention and driving both website and conference booth visits — building brand awareness and converting engagement into sales.
To do this, we developed and managed an awareness campaign that covered taxi tops, billboards, and transit shelters throughout the city. Through arresting colors, bold, non-technical imagery and engaging copy, the campaign was a dynamic counterpart (and traffic driver) to the new website.