Today, Illumio is known as a pioneer in micro-segmentation. It’s recently been named part of Forbes’ Cloud 100 list of top private cloud companies, as well as the CNBC Disruptor 50 list. But before everyone was talking about Illumio, they were working with BSTRO on a new website and targeted marketing campaign to help them stand out in a crowded cyber security marketplace.
Our content plan, UI and UX design were designed to be informative, intuitive and to provide a refreshing user experience — all while achieving Illumio’s business and functional requirements. The infographics we created simplify complex security concepts without neglecting the technical “meat” that persuades IT directors and Chief Security Officers. Meanwhile, our custom imagery adds a human dimension to the site, providing context for the product-based content. A consistent, monochromatic image style helps anchor and unify the visual design.
To maximize the impact of Illumio’s launch, we leveraged the RSA Network Security Conference in San Francisco to create a targeted marketing campaign aimed at capturing attention and driving both website and conference booth visits — building brand awareness and converting engagement into sales.
To do this, we developed and managed an awareness campaign that covered taxi tops, billboards, and transit shelters throughout the city. Through arresting colors, bold, non-technical imagery and engaging copy, the campaign was a dynamic counterpart (and traffic driver) to the new website.
“BSTRO has consistently brought their energy, excitement and expertise to our projects. I can honestly say that I don’t think anyone could have done it better! I continue to look forward to what we can develop next with BSTRO’s talent and innovation.”
We created and tested an app to help young adults cope with unique anxiety challenges, anywhere, any time.
