Set goals and track ROI with Google Analytics
SEO is an ongoing effort to improve your website, adapt to changing search engine algorithms, and to ensure your content is finding exactly the right audience. Through a kickoff questionnaire we get to know your business goals, target audience, and buyer personas, so that we can understand how to make SEO and SEM work for you. We also like to start with a detailed competitor analysis, to get a clear vision of the marketplace.
Every business is unique, which is why we use data from Google Analytics and research to provide a customized monthly SEO strategy that lets you set goals and track ROI. We’ll meet with you regularly to answer questions, provide advice, and track goals and performance. The digital marketing landscape is ever-changing, but by regularly analyzing data and adapting efforts we can help your business stay ahead of the game.
Content tailored for your target audience
We use keyword research to recommend topics for new content that will engage your target audience and boost your ranking, as well as to optimize existing content. If you need help with all that copy, our team of experienced copywriters can create articles, website copy, social media copy, and more.
Targeted advertising strategy for strong results
With a managed PPC campaign, your website can rise to the top and stand out from the competition. Using AdWords and Bing Ads, we’ll help you set up an SEM campaign, monitor performance, analyze results, and provide monthly insights and recommendations.
Banner and video advertising allows you to target your audience by location, demographic and interest – all within your budget. You can provide timely touchpoints to drive customers to your website using the following:
- Google Display Network advertising – Your brand, products and services can be seen on over two million websites and 650,000 apps using AdWords display ads.
- YouTube video advertising – Video ads turn viewers into fans, and fans into new customers. Through pre-roll ads or regular video ad campaigns, we help you deliver measurable success every day. You can target your ads to appear on specific YouTube videos, channels, or across all of YouTube.
- Remarketing – This technique lets you show ads to people who previously visited your website or mobile app, and can draw them back to your site by reminding them of products they viewed or items they left in their cart to think about.
And if you need assistance setting up and monitoring a paid social media advertising campaign to back up your on-site efforts, we’ve got you covered!