Identifying your value within your industry and positioning your brand is crucial to every element of your company. We start by getting to know who you are as a company and why it matters. We help you articulate your values, your personality and what makes you unique. Your brand positioning, and a clear messaging platform lays the ground work for all your communications; from managing assets like your website and social media profiles to planning the kinds of content you’ll produce, the images you’ll use, and even the tone of your copy. This fundamental first step in your marketing strategy lays the tracks for how you communicate about — and persuade customers to choose — your brand.
Effective, authentic brand positioning is your business’ lifeblood. It uncovers your purpose and promise, key differentiators, proof points and much more. If you don’t seize the reins and position your business in your customers’ minds, they’ll do it for you. In fact, you might say that your positioning is what people say about you when you’re not in the room — so it’s important to get to the root of exactly who your brand is, and how you want to be perceived.
Telling your brand’s story strategically
What sets your brand apart from others in your niche? What is your niche? Who are your real target customers, and what problem does your product or service solve for them? These are questions we explore with our clients during a brand discovery kickoff – and the answers shape every aspect of your digital marketing strategy.
Making connections and driving profitability
BSTRO’s creative team excels at brand positioning, and helping startups build from the ground up by developing brand playbooks and messaging platforms as well as naming and logo design, taglines, and visual identities. We produce brand strategies that:
- Differentiate your brand in your niche market through messaging
- Accurately communicate your purpose, promise and personality
- Demonstrate that your company understands the needs of your customers
- Capture the attention of prospects, partners and press
The brand strategy documentation or play books we create become our clients’ go-to source for messaging, and building blocks for creating external messaging, copy, and all other aspects of your digital marketing.
Strong brand positioning ensures that your employees and customers immediately “get” you and what you differentials you from everyone else. Once you clearly establish why your brand exists, what you do, who you serve, and why it matters, you can start to tell your story, and give your audiences the words to tell it for you.