Digital marketing needs data. BSTRO’s analytics experts happily reside in a world of spreadsheets, pie charts, APIs, and databases. We believe that a successful marketing strategy is hinged on data. There are stories to be told hiding in the numbers you track, and these stories could be the difference between a wildly successful campaign and missing the mark.
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Every component of your business can be complemented (or completely directed by) data and analytics. Knowing how to tap into the infinite stream of data that comes hand-in-hand with an online presence is an in-demand skill that every marketing team should possess, and knowing how to translate and maximize the impact of these insights is a true advantage. At BSTRO, we can show you which figures to look at, how to read them, and how to optimize your content to improve performance over time. Regularly accessing and analyzing your data will help you drive more value from your marketing efforts.
Our marketing agency is experienced at studying analytics including website data, social media network data, and CRM software data. From bounce rate, time-on-site, and pages-per-session to top search terms, landing pages, and user flow, there’s a lot happening in your reporting tools! If you’ve looked at the intricate web of numbers in Google Analytics (or any other analytics tool) and felt overwhelmed, you’re not alone. Knowing which numbers to look for and how to create meaningful reports is our job, and we love to do it.
Think of us as your data whisperers. We’ll dig into the numbers and prepare detailed reports, presenting them to you without all the technical jargon so that you can understand how your assets are performing. We’ll make recommendations for how to improve based on the numbers, and provide insights and research into the best ways for you to see increased ROI.
We can also help your brand execute all of our recommendations in order to make improvements based on your performance, track goals, create custom reports, and so much more.
It is very rare when you can find an agency that partners well on all fronts. Incredible account management, breakthrough creative expertise and seamless execution… rare indeed!
We saw potential to create a powerful website that showcased their software, encouraged product demos, and generated leads.