BSTRO-designed marketing campaign inspires donors to generously fund prostate cancer research
San Francisco, CA – Interactive marketing and branding agency BSTRO today congratulated Septembeard on their record-breaking second year of fundraising for prostate cancer research. The organization raised $246,000 through direct donations on Septembeard.org and through corporate matching programs – an increase of more than $100,000 over last year’s total.
“When we first partnered with Septembeard to deliver a marketing campaign, we knew they were onto something huge,” said Mary Puls, Executive Vice President and Managing Director at BSTRO. “We were inspired by their innovative funding model – every dollar raised by Septembeard goes directly to support world-class cancer research institutions like the University of California San Francisco, Johns Hopkins and the Mayo Clinic. Prostate cancer touches the lives of millions of American men from every walk of life; we’re proud to do our part to help end this terrible disease.”
Septembeard, a charity founded by cancer survivor Art Wagner, encourages teams across the US to grow beards for the month of September, raising money through friends, family and corporate matching through team pages on Septembeard.org. For the 2012 campaign BSTRO re-launched Septembeard.org and delivered a new print advertising campaign featured in Men’s Health, Runner’s World, andTravel & Leisure, with banner ads running on TheDailyBeast.com, MSN.com, and Crackle.com.
BSTRO has earned a reputation as the agency of choice for public health and research organizations seeking to tell their stories in new and engaging ways. The agency’s health clients include University of California San Francisco (Clinical Translational Science Institute and the UCSF Medical Center at Mission Bay), the Madison Clinic, AIDS Lifecycle, Health Initiative for Men, and the British Columbia Centre for Disease Control.