The web is abuzz with the launch of Eaze – a revolutionary way for patients to receive medical marijuana easily, quickly and professionally. As big supporters – and active participants – in the collaborative economy, we were particularly enthusiastic when the Eaze team first came to us with their vision of applying an Uber-like mobile solution for medical marijuana delivery.
Our creative brief was to develop branding and design that evoked the professional and sophisticated approach to the service Eaze is committed to providing. After conducting discovery and exploration sessions, in which we delivered website, mobile-web, mobile app, packaging and branding concepts, BSTRO worked with Eaze to create a front-end design for the mobile app that best represented their vision. This iOS app is now under review with Apple and is expected to be available in the coming weeks.
“Like eBay, Airbnb, and Uber before them, Eaze is bringing a very simple yet scalable solution to market using technology to facilitate connections between customers and providers or, in this case, patients and dispensers,” said Jill Tracy, President and Chief Creative Officer at BSTRO. “The opportunity to design a mobile app that fuses real-time engagement with ease-of-use is right in our sweet spot. We couldn’t wait to apply our visual design to this delivery service. It’s unexpected to see high-end, refined design in this market.”
Eaze’s mobile-optimized website is already up and it’s great to see our logo work come to life.
Eaze checks the medical eligibility of those who register at eazeup.com for the ‘on-demand healthcare delivery service’ where users place orders using smartphones or tablet computers. Once an order is placed, Eaze dispatches a caregiver to hand deliver the marijuana from a selected dispensary. Those waiting for their cannabis can track progress of the driver in real time using mobile devices, according to Eaze.
Eaze has automated the typically ‘slow, cumbersome, and unpredictable’ process of checking dispensaries and confirming eligibility, according to startup founder and chief executive Keith McCarty. Delivery is free for patients, with money to pay drivers reportedly coming from revenue that Eaze takes in from dispensaries for generating business. — The HealthSite