Agency launches all-new creative campaign with website overhaul and major sponsorship
San Francisco, CA – Interactive marketing and branding agency BSTRO has expanded their relationship with Frameline, the world’s largest GLBT film festival. To celebrate Frameline’s 36th year, BSTRO developed an integrated marketing campaign around the theme Find Your Story (now seen in advertisements across the Bay Area), and has re-launched the Frameline website, complete with new features and tools designed to increase engagement between festival attendees and Frameline events, content, and news.
“The new Frameline site is friendlier and more approachable than ever before,” explained Antonio Rusevski, Creative Director for BSTRO. “Users can now watch the latest in GLBT media, purchase tickets to a Frameline event, interact through social media feeds, visit customized sponsor pages, and search for content based on their interests. The web is playing an increasingly important role in community-building; our friends at Frameline are now on the leading edge of technology, usability, and design.”
BSTRO has also re-imagined the way festival attendees connect with Frameline’s sponsors by introducing a new interactive sponsorship program. Each sponsor now has their own mini-page, complete with a Twitter stream and an embedded video, allowing sponsors to connect directly with Frameline audience members – a key added value proposition in a competitive sponsorship environment.
“BSTRO has delivered a world-class experience for a world-class festival,” said K.C. Price, Executive Director of Frameline. “The BSTRO team offers a rare combination of interactive expertise, flawless design, business savvy and a passion for the arts. We could not have selected a better agency partner. Together, we’ve created an online community gathering space worthy of the Frameline name.”
BSTRO also joins brands like AT&T, Wells Fargo, HBO, Charles Schwab, United Airlines, and Stella Artois as a Major Sponsor of the 2012 festival.