Description

BSTRO is an award-winning international agency with offices in Vancouver, San Francisco and New York. We work with Fortune 500s, exciting start-ups and public health organizations that are changing the world.

The ideal candidate will be a graduate from a Computer Science (or relevant) degree with passion for all things Web. You will be working on multiple projects, switching from coding HTML emails from scratch to assisting with building full fledged websites. As such this job posting is more suitable towards a candidate with strong programming and web fundamentals, flexible and able to adapt as per what the situation calls for.

This entry level role is ideal for a candidate who has experience with developing web solutions and wants to continue to learn and grow professionally in a fast paced agency environment. This role is onsite at our Vancouver office.

Responsibilities

• Develop and maintain new and existing responsive HTML and CSS standalone emails and email templates using best practices and optimizing for desktop, webmail, and mobile email clients
• Setup, test and deploy emails from within ESPs (Salesforce Marketing Cloud, Mailchimp, Marketo, Hubspot)
• Test and troubleshoot technical issues across desktop browsers, webmail, and mobile email clients
• Assist with email campaign reporting
• Understand and follow Email compliance standards
• Take beautifully designed SKETCH files and transform them into pixel perfect responsive websites that works across all major browsers
• Create and maintain new WordPress websites
• Familiar with WordPress templating system, hooks and action filters.
• Work effectively in a fast-paced environment where multi-tasking is an absolute must
• Work with a cross-functional team to produce high quality work

Requirements

Key Skills

• Thorough knowledge of W3C Compliant HTML & CSS (including CSS3 and HTML5) and JavaScript/jQuery
• Must be fluent in HTML and able to write nested table code by hand for emails
• Ability to translate design files into pixel-perfect HTML & CSS that works across all major browsers and devices
• Experience with responsive websites and techniques
• Intermediate programming logic and PHP programming skills
• Intermediate MySQL and/or MsSQL skills
• Experience with WordPress theme development
• Strong Quality Assurance skills — able to review your work and thoroughly test code
• Able to document your code and programming structure in a concise and easy to understand manner.

Desirable Skills (nice to haves)

• Working knowledge of version control (i.e. Git)
• Working knowledge of Fluid Hybrid email development
• Experience with ESP templating languages
• Experience with email analytics/reporting
• Experience with Google Analytics
• Experience with Advanced Custom Fields WordPress plugin
• Experience with task runners (ie. Grunt) and CSS pre-processors (ie. SASS)
• Interest in email marketing best practices and industry trends

We are looking for people with excellent communication skills to work collaboratively with clients and creative team members. You will be expected to produce top quality code, juggle multiple tasks under pressure, articulate your ideas and meet strict deadlines.

This is a full-time role with benefits, vacation, sick days, and your very own desk. All work is performed onsite at our offices in Vancouver’s Crosstown neighbourhood. We offer both a competitive salary, and the chance to work with some of the nicest people in the agency world.

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Description

BSTRO is an award-winning international agency with offices in Vancouver, San Francisco and New York. We work with Fortune 500s, exciting start-ups and public health organizations that are changing the world.

We are seeking a smart, dedicated, and solution-oriented Paid Media Strategist to become a part of a dedicated project team that supports an exciting account within BSTRO’s portfolio.

The Paid Media Specialist will be responsible for day-to-day management of multiple digital marketing campaigns. This position will work with our creative directors and marketing teams to execute paid search, display and social advertising strategies across multiple B2C and B2B brands.

This includes keyword research and management, ad copy and extension creation, campaign implementation, bid and budget management, landing page performance analysis and campaign reporting. The candidate will be expected to improve paid media campaign efficiency and increase conversions.

Requirements

• 1-3 years of experience managing paid media campaigns across AdWords, Google Display Network, and social media platforms including Facebook, and using paid media to drive website conversions and brand awareness
• Strong writing and verbal communication skills
• Strong analytics skills, including Google Analytics, and ideally experience with SEMrush and Google Data Studio, and ability to communicate complex data effectively
• Ability to work effectively in a collaborative team environment
• Google Adwords certification preferred
• Google Display Network or other display network experience
• Social advertising experience including Facebook and Twitter
• Detail oriented, highly organized and a keen eye for consistency
• Versatile and adaptable to the dynamic nature of interactive marketing
• Excellent interpersonal and customer communication skills

Responsibilities

• Create and manage successful paid media campaigns
• In-depth keyword and website research, ad grouping and audience targeting
  Ad copy creation and editing
• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
• Ensure campaigns are meeting clearly defined conversion objectives
  Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
• Maintain knowledge of industry best practices and new technologies
  Communicating details of optimizations and strategy to clients and internal stakeholders

Benefits

This is a full-time role with a competitive salary, benefits, vacation, sick days, and the opportunity to work with the most human digital team in the world. All work is performed onsite at our offices in Vancouver’s Crosstown neighbourhood.

Apply Now