BSTRO Welcomes New Vice President of Content & Social Strategy

February 27, 2014

Industry veteran Richard Brewer-Hay appointed to senior management team

San Francisco and Vancouver, February 27, 2014 — BSTRO, a leading digital marketing and branding agency,  today announced the appointment of Richard Brewer-Hay as Vice President of Content and Social Strategy, a new position established to better service the company’s current clients and to lead new integrated initiatives devoted to brand engagement.

“Richard brings a deep understanding of storytelling and boasts an impressive track record in marketing communications on behalf of some of the world’s most innovative companies including Yahoo!, NEC, Microsoft and eBay,” explained Jill Tracy, President and Chief Creative Officer at BSTRO. “His experience launching and leading comprehensive social and digital campaigns for these brands is invaluable as we expand and enhance our suite of integrated services.”

Prior to joining BSTRO, Brewer-Hay led global social media efforts for StubHub. He previously spent five years as chief blogger and the head of corporate social for eBay Inc. where he led social conversations with the company’s customers. In 2008, he enabled eBay to become the first Fortune 500 company to live-blog financial announcements and earnings calls via Twitter and delivered social media training to the eBay Inc. global workforce.

“I have watched BSTRO grow since its inception and have always admired the team’s unique sensibility and approach to digital marketing,” said Brewer-Hay. “I am excited to learn and grow with such a talented and passionate group of professionals and look forward to contributing to the agency’s continued evolution.”

Brewer-Hay earned undergraduate degrees in English and Creative Writing at the University of Arizona. He currently resides in San Francisco with his wife Alyson and two daughters Quincy and Addison, where their home is known to friends and neighbors as the Elizabeth Street Brewery, which they open on weekends and serve the community as a true free, public house.


BSTRO is a digital marketing and branding agency with offices in San Francisco and Vancouver. Known for developing engaging campaigns that create deeper connections between people and businesses, the agency drives sales for a roster of clients that includes global consumer brands, leading educational and health institutions, and innovative nonprofit, arts and cultural organizations. Online at, Twitter and Facebook.