BSTRO Paints The Town Pink

July 27, 2011

Agency launches 23rd Annual Vancouver Queer Film Festival with cutting-edge iPhone app and identity campaign.

Vancouver, BC – Advertising agency BSTRO has launched an interactive and eye-catching campaign for their clients at the Vancouver Queer Film Festival (VQFF). The campaign is designed to celebrate the 23rd Vancouver Queer Film Festival.

“We have been the agency of choice and a proud supporter of VQFF for three years now” explained Jill Tracy, President and Chief Creative Officer at BSTRO. “The VQFF iPhone app we designed and launched last year was a huge success; we’re excited to build on that and to design the look of Vancouver’s second-largest film festival.”

The campaign includes print collateral showcasing the skyline of Vancouver in the film festival’s iconic pink colour, as well as updates to the VQFF iPhone app. The custom-built app includes practical information like film synopses and schedules, and goes further, offering fun features like queer history facts and a geo-location map that leads users through a venue-based outdoor public art program. A popular returning feature allows audience members to compare their selected film schedules simply by bumping their phones together, delivering a compatibility rating for users. Festival patrons use the feature to connect and coordinate calendars and keep track of events throughout the eleven-day festival.

“The work BSTRO creates continues to engage and entertain our audiences,” said Drew Dennis, Executive Director of Out On Screen, the organization that presents the festival. “Partnering with BSTRO is a natural choice for us; they know how to inspire the queer community through outstanding design, and how to tell the Vancouver Queer Film Festival’s story.”

“The Vancouver Queer Film Festival is a summer institution,” explained Amber Dawn, Director of Programming for Out On Screen. “In a season jam-packed with queer celebrations, we’re inviting audiences to experience the world of queer cinema through 101 films from 18 countries”

BSTRO is a recognized leader in GLBT marketing, delivering identity and advertising campaigns for organizations in the United States and Canada, including Frameline – the San Francisco International GLBT Film Festival, Health Initiative for Men (HIM), AIDS Lifecycle, Qmunity, and the TELUS-powered Caya retail store.