Some beards are stronger than others

October 8, 2014

Art Wagner had just gone for a routine health check-up when he was diagnosed with prostate cancer in 2009. After undergoing successful treatment through surgery and radiation at UCSF, he found a new lease on life and was determined to raise awareness for the all-too-common disease. Within a year, he had launched Septembeard, an organization dedicated to raising awareness and funds for prostate cancer research. In the following video, Art shares what prompted him to launch the program and what he’s hoping to achieve.


B’stro has been a proud partner of Septembeard for the past 4 years. In that time, we’ve built the website and mobile app, the organization’s identity and created print and online ads and social media posts to help raise awareness for the cause. 

To date, the organization has raised over $800,000 for men’s cancer research, with all proceeds going to leading institutions like Johns Hopkins, the Mayo Clinic and UCSF. 
Read our Septembeard case study to learn more about our work together over the years.