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Paul Nixey

Senior Strategist — Special Projects

Just call him Nixey. Everyone else does.

Paul Nixey is a strategic communications professional who eats/breathes/lives campaigns—from marketing and digital, to public advocacy and politics. He’s known for introducing disruptive ideas that change the narrative, wake audiences up, and set the agenda. Nixey’s not interested in changing the channel. He wants to kick over the television.

At BSTRO, he works with our account and creative teams to bring ideas to life, and push strategies and tactics that deliver results—and sales—for our clients. He champions big ideas and asks “what if we could…” and “why can’t we…” more times than is sensible.

Nixey cut his brand management teeth at Starbucks Coffee Company, slinging lattes at age 16, and then holding multiple positions in the company’s operations and marketing divisions, finally landing in Toronto as the company’s first-ever National Marketing Coordinator. After Starbucks, he relocated to Seoul, spending two years as on-air talent for the Munhwa Broadcasting Corporation—South Korea’s leading television and radio network.

Returning to Canada, he served as Director of Communications to a Canadian Member of Parliament, and Director of Communications for the Mayor of Vancouver’s political party. Since 2008, he’s led a consulting firm specializing in reputation management, public relations, and crisis communications (he probably managed that breaking news story you never heard about), working with brands like Nature’s Path Organic Foods, Astral Media, Creative BC, the Immigrant Employment Council of British Columbia, and a couple of bands and airlines.

Nixey studied communications and women’s studies at Capilano University, and has guest lectured at Simon Fraser University’s public relations program since 2011. In his spare time (ha!) he works to elect more women in political life, reads books faster than the average human, and travels a ton. He’s likely answering client emails on a Saturday morning in Estonia as you read this.

Nixey’s sense of humor has been described as “brave”.

Job you wanted as a child

Captain of the Starship Enterprise. I think there’s still time, right?

Favorite essential reading

Work: Everybody Writes (Ann Handley).
Not work: Unless (Carol Shields)

Current obsession

Carly Rae Jepsen (yes, still)