Mary PulsEVP Managing Director
To put it mildly, Mary Puls’s resume packs a punch. Over her 20+ year career in integrated marketing, our EVP/Managing Director has worked on promotions for everything from Nestle Crunch and Coffee-mate to Hallmark Cards and Compaq.
Not one to limit her expertise, Mary’s marketing experience also includes a powerful gaming element. Before joining BSTRO, Mary served as a partner at Other Ocean M, a San Francisco-based agency that provided brands with mobile applications built on gaming principles. Under Mary’s supervision, the agency drove consumer interaction through ongoing brand conversations — including the development of the first ever app for Vogue Magazine.
But that’s not all. Prior to her time at Other Ocean M, Mary held the title of EVP/Managing Director at Publicis Modem & Dialog Los Angeles. There, she was responsible for leading the agency team in the development of strategy and creative for a wide range of integrated marketing solutions, including offline and online promotions, events and sponsorships, entertainment partnerships, direct/CRM marketing, merchandising, premiums and gaming. During this time, Mary implemented promotional marketing programs for a wide portfolio of brands, including Nesquik, Juicy Juice, Wonka, Mighty Dog, Safeway private label, Auto Club and Fleetwood Homes.
Mary began her marketing career at Frankel & Company in Chicago. During this time, she led efforts to launch the Happy Meal systemwide in McDonald’s restaurants. In fact, Mary’s years at Frankel & Company were spent developing promotions of all sorts, such as contests, sweepstakes, sponsorships and local marketing programs for household brands including Hallmark Cards, Kodak, Kraft, Dial Corporation and Compaq Computers.
Mary has her Bachelor’s degree in Business and Economics from Benedictine University.