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Madison Arrotta

Creative Strategist

Madison brings writing, creativity and wit to BSTRO. As a Creative Strategist she tells stories across a multitude of mediums and enjoys seeing her words propel brands forward towards growth and thought leadership.

Madison studied journalism where she learned to tell captivating stories, vigorously research information and pitch various media projects. She’s a firm believer in storyboarding even the smallest of video projects (your future self will thank you) and inserting sarcasm and puns into almost every piece of her writing. Who doesn’t like to laugh while they learn?

She’s experienced in marketing and communications in the health and wellness space, but finds joy in tech and CPG as well. If there is a story, she will tease it out, tell it and find a way to sell it.
Outside of office hours you’ll find Madison playing with her fluffy black cat Milo, trialing out new recipes, thrifting on Main Street or walking around deer lake.

Best place to take visitors in Vancouver?

Deep Cove because you can hike, SUP and get homemade doughnuts all in the same day!!

Tool you couldn’t live without

My various podcast apps.

Current obsession

Brittany Packnett, Lizzo, The AOC and other bad a$$ women driving change.