LightWave 09 Print CampaignIn our LightWave 09 print campaign, we focused on the software's most unique attribute: when it comes to 3D modeling and animation, LightWave is lightning fast! Competitors’ packages require intensive training and specialized information. But with LightWave 09, there’s no steep learning curve and you can create stunning, photo-realistic 3D effects – on time and under budget. Our ad campaign (above) left no doubt that LightWave 09 burns rubber right out of the box.
The advertising was so successful that NewTek asked us to develop ID and packaging for their new product suite, 3D Arsenal, and to re-invent the look of LightWave 3D. From there, we went on to spice up their sales tour and product lineup. We named the tour, created a print ad and illustration, designed T-shirts and promotional materials that helped increase the company’s presence and build excitement about its products.
NewTek responded with enthusiasm – and more work. Since 2007, we’ve continued to create campaigns for multiple NewTek products.