Baby Bubble Bath & WashAs the first bubble bath clinically proven safe for baby girls and boys as young as six months, JOHNSON’S® knew that their new Baby Bubble Bath & Wash was going to make a big splash in the market. So to celebrate their new product, JOHNSON’S® asked B’stro to create a fun, inaugural banner campaign to introduce the bubbly cleanser’s groundbreaking benefits to moms.
JOHNSON’S® new bubble bath product was “pure, mild, gentle, and fun!” so we made sure our series of banner ads were just that. With a flash animated game where users could create their own gentle bubble bath for baby, we made interactivity a dominant component of this adorable banner.
As it turns out, bath time is pretty popular. On placements on BabyCenter.com alone, our “push-down” 970x66 banner earned an astonishing 3.79% click through rate (CTR) and an overwhelmingly high 17.59% interaction rate (IR).