OUTtv Launches New Brand Identity as It Readies to Reach 1 Million Subscribers
Vancouver, BC - May 23, 2012: Moving into its second decade, OUTtv announced a top-to-bottom rebrand designed to compliment the network's launch of its HD services this summer. The conceptualization of the rebrand and new design was developed in collaboration with B’stro, an interactive marketing and branding agency with offices in Vancouver and San Francisco. The announcement was made today by Brad Danks, Chief Operating Officer of OUTtv Network.
“We felt it was time for a fresh and modern look for OUTtv as the brand evolves. We are celebrating the launch of our first HD services in July and are about to pass 1 million subscribers! We are thrilled that our friends at B’stro were able to design something that captures both the sophistication and playfulness of the OUTtv brand,” said Danks.
OUTtv's new logo boasts a modern and vibrant design with purple as the new primary color of its brand identity. A few variations of the logo were designed to compliment the diverse program categories.
B’stro is the creative engine behind brand identity launches such as Caya – powered by TELUS, Adventure Center, the Vancouver Queer Film Festival, Frameline, and Johnson and Johnson’s By Your Side campaign.
“The nature of a television network is so dynamic that we didn't want the branding to feel rigid or static” explained Jill Tracy, President & Chief Creative Officer at B’stro. “The new visual identity is a flexible, playful way for audiences to engage with OUTtv’s diverse shows, films and original programming, while keeping a consistent and polished look to celebrate their HD launch. OUTtv is all dressed up, and ready to come out in style.”
The new logo will debut via television and online with 30-second spots in June. Also, a 30-second trailer will be played at OUTtv sponsored GLBT film festivals across Canada this summer. The new on-air and online graphics will be fully integrated across multiple platforms on July 2, 2012, the same day the network launches its HD services. It will also be integrated across the network's new HD programs, including: a glossy new summer series “The Hunks”, classic films in HD including “Priscilla Queen of the Desert”, “Cage Aux Faux” and others along with GLBT festival winners such as “Undertow”, “I Killed My Mother” and others. This adds to the already strong list of new episodes of established Canadian series such as “Bump!”, “Favorite Places”, “Hot Pink Shorts”, and “Men’s Fashion Insider.”
In partnership with B’stro, OUTtv will also launch a new website in the fall. The newly designed website will be for OUTtv’s mobile, tablet and desktop visitors and feature more engaging content, a customized video player, and extensive social media integration. It will be a destination for subscribers, potential subscribers and partners.
“The updated brand identity and new site is part of the network’s ongoing efforts to enhance the OUTtv brand and aim to extend the reach of our programs to a broader audience,” said Danks.
OUTtv is the world’s first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has over 1,000,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.